Rick White

Phone
(408) 858-3821

Sereno Group

720 Front Santa Cruz, CA 95060

PROFESSIONAL EXPERIENCE

After a stellar career as a professional alpine ski racer and coach, Rick initiated his passion in the real estate business during the late 1980’s while at the elite destination resort of Northstar, California. Rick rapidly built a sound business selling vacation homes, income property and undeveloped land in a very competitive environment. Returning to the Silicon Valley where Rick was born and raised, he was eagerly hired to represent Coldwell Banker in their top sales producing office.

While there, Rick was a consistent top producer and continued to expand his career exclusively representing client requirements for acquisition and disposition of residential, income and multi-unit properties. He has become a recognized USAA relocation specialist, representing companies such as Apple, Intel, Cisco and Compaq.

PROFESSIONAL PHILOSOPHY

Rick’s career is founded on strong real estate methodologies and impeccable communication standards. “I bring to you many years of invaluable experience in marketing and acquiring real estate. I work diligently for you to get the results you expect. Your real estate needs will be handled with professional care and personal concern”. Rick has implemented the latest in high-tech marketing tools into customizing specific marketing plans for each client, including virtual home tours, visual technologies plus the interface of software to track an manage your everyday escrow needs. Rick’s insight and knowledge of the Silicon Valley and coastal communities of Santa Cruz give him a unique ability to find his clients their ideal home and netting their maximum value out when selling. Rick specializes in creating a specific marketing plan to give each property its full exposure. Rick has worked hard to establish a great reputation within the real estate community and continues to provide a superior of service for his clients.

PROFESSIONAL AFFILIATIONS

  • USAA relocation Specialist
  • Certified Residential Specialist
  • Member of the Silicon Valley Association of Realtors
  • Member of the California Association of Realtors
  • Member of the National Association of Realtors